Plex Dubai launches a new lead engine.

DUBAI, AE — 20 June 2026

Plex Dubai launches a new lead engine.

DUBAI, AE — 20 June 2026 — Plex Dubai, a VZU family company, today announced the launch of a new lead engine for the UAE real estate market. The engine combines Plex Dubai's existing marketing infrastructure with the Netwit Agentic OS runtime to deliver qualified, intent-scored leads to UAE real estate operators.

The engine covers the three channels Plex Dubai has identified as highest-intent for UAE real estate: paid social (Instagram, Snapchat, TikTok), paid search (Google Ads in Arabic and English), and a custom-built chatbot that engages inbound leads within 60 seconds. The chatbot is a Netwit agent with a real-estate-specialty toolset (property search, viewing booking, mortgage pre-qualification, agent routing).

The lead scoring is real-time. Every lead gets a score on five dimensions: demographic fit, behavioral fit, intent strength, budget fit, and timing. The score is computed by a Netwit agent that reads the lead's behavior across channels (ad clicks, page visits, chatbot conversations, form fills) and updates the score on every event. The score is visible to the operator in real time.

The handoff to a human agent is triggered when the score crosses a threshold the operator sets. The threshold is operator-tunable. The default is "ready to view a property this week." Operators with a longer sales cycle can set the threshold higher. Operators with a shorter cycle can set it lower. The threshold is part of the setup engagement.

Plex Dubai has been operating in the UAE, with offices in JLT Cluster H, Dubai. The company has been a VZU family company since 2023. The new lead engine is the first major product launch since the VZU acquisition. The engine is available to UAE real estate operators immediately.

The setup is a 2-week engagement. The pricing is per-lead, metered monthly. The pricing includes the media spend (the operator can opt to manage their own media spend), the lead scoring, the chatbot, and the agent handoff. The minimum engagement is 100 leads/month. There is no upper limit.

For UAE real estate operators evaluating the engine, Plex Dubai offers a 30-day pilot at no charge. The pilot includes the deployment, the lead scoring, the chatbot, and a side-by-side comparison against the operator's existing lead source on a blinded rubric (lead quality, lead-to-viewing conversion, viewing-to-close conversion).

About Plex Dubai: Plex Dubai is a UAE marketing and lead-generation company, headquartered in JLT Cluster H, Dubai, and part of the VZU family. The company has been operating in the UAE. The lead engine is the first major product launch since Plex Dubai joined the VZU family in 2023.

About VZU: VZU is the flagship brand of AdaptUs Group Inc., a Vancouver-based enterprise AI holding company with operations in Dubai and Mumbai. Netwit is the lead brand — agentic AI automation for the enterprise.

Media contact: press@vzu.ca.